Swedish clothing retail company, H&M, has found itself in the middle of a social media whirlwind after it posted an image of a little black boy wearing a green hoodie which reads: ‘Coolest Monkey In The Jungle’.
The inscription on the little black boy’s hoodie has been criticized for being racist.
In an effort to control what hasn’t turned out to be a quite damaging turn of events for the company, H&M issued an official apology. The company wrote:
“This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”
Following a series of celebrity reactions to the retail’s store’s offensive advertisement, ‘Starboy’ singer, The Weeknd, took to Twitter to publicly denounce the company’s advertisement.
The Weeknd, who has a history with the company from modeling for them to selling his merchandise through them, announced that he will no longer be working with them.
— The Weeknd (@theweeknd) January 8, 2018
While the company did remove all images of the boy wearing the hoodie form their platforms, the hoodie is still available for purchase online.